Habitat for Humanity Cambodia worked in collaboration with First Finance Plc to conduct a client survey and market mapping exercise, to support and improve the housing microfinance products of First Finance on August 24 to 27, 2015.
The two parties agreed to pilot design and planning services for six months in Battambang province. Through the guidance of HFH Asia Pacific Center for Innovation in Shelter and Finance, HFH Cambodia provided training to First Finance staff in its Battambang branch.
During the workshop, the participants shared their practical experiences and discussed ways to improve the tools for the micro-financing, such as a call script.
The six participants involved in the training learnt to explain the cost estimation service offered by credit consultants; explored the design of the service and identified potential aspirants. Finally, the training helped them to come to a clear understanding of how to market the product and integrate it with current financial product marketing.